Aertesi meets its sales network: strategies, innovation and new products at the heart of the event

Two days of discussion, training and sharing to strengthen the relationship with the sales network and define the company’s future strategies.

On 24 and 25 September, the Aertesi sales agents meeting took place, representing an important opportunity for discussion with the sales network, sharing the results achieved and defining future strategies.

The event involved 27 participants from 17 agencies, who gathered to explore strategic topics related to company development, the evolution of the HVAC market and the consolidation of the relationship between Aertesi and its partners.

The first day was held at Tenuta Baron in Onè di Fonte, where several topics were addressed: from the company presentation, including figures, references and market positioning, to the analysis of new development opportunities and future commercial strategies.

Particular attention was also dedicated to Aertesi’s working methodology, with a focus on the support provided to the sales network before and after the sale, the marketing plan and the company’s approach based on technical consultancy and collaboration with designers, installers and industry professionals.

During the meeting, some of the new products enriching Aertesi’s offering were also presented: PROXIMA, SHS-C and SHS-MP, solutions developed to meet the market’s evolving needs in terms of efficiency, comfort and design flexibility.

Discussion on the future of the HVAC sector and visit to the new headquarters

The second day focused on the new Aertesi headquarters in San Zenone, a facility that adds to the existing headquarters and was presented to the sales network as a further development hub supporting the company’s activities and future growth.

The event also featured a speech by the President of AiCARR, Eng. Fabio Minchio, who addressed the topic “Evolution of legislation: impacts on the market and on HVAC system interventions”, providing an overview of regulatory developments and the new challenges facing the HVAC sector.

The event represented an important opportunity to strengthen dialogue with the sales network, share common goals and look together towards the future evolution of the market.